From: SPSSX(r) Discussion [mailto:SPSSX-L@LISTSERV.UGA.EDU] On Behalf Of Laurie Moseley
Sent: Friday, 24 March 2006 2:23 AM
To: SPSSX-L@LISTSERV.UGA.EDU
Subject: Analysing free text data
For qualitative research there are at least two elements.
(1) The data. I don't call them qualitative data, largely because the quality is often low. I prefer to call them call free text, volunteered data, which is less tendentious and prejudicial. They can be analysed by anyone who can get hold of them, although they are rarely made available to independent researchers. My own analyses of transcripts from other centres have found that they frequently contain sufficient errors to misrepresent what was actually said. In such cases, even the validity of the data is in doubt.
(2) The analysis. The common weakness is that this is rarely replicable. I regularly read verbatim quotations and disagree with the original researchers' coding and interpretation. When the work is about a topic in which I have some first-hand knowledge, the interpretations which I have noted down are often at variance with what the original researchers claim to have observed. It very often, perhaps even usually, represents the researcher's opinion of what was meant by respondents or subjects of observation. It is even rare to find multiple blind coding, which I would regard as the minimum safeguard against researcher bias.
Therefore, such 'methods' are not replicable and not trustworthy They may represent hunches, impressions, hypotheses, guesses or the like, but they rarely provide anything that could be called knowledge. The commonest form of "evidence" used is verbatim quotations. Even when they are accurately recorded and reported, all that they tell the readers is that one respondent said one thing on one occasion - no more, and no less.
With regard to SPSS, there is now a product called Text Analysis for Surveys. It takes the free text volunteered data and permits its analysis (a) by statistical means and (b) by linguistic methods. I have talked to three people who have used it. All said that they were able to gain reliable results and insights which they believed could not have been achieved by using a pre-coded format, or by a less replicable free text analysis method. I have not yet used it myself, but I have a PhD student who is in the early stages of becoming comfortable with it. Our first impressions are favourable.