You know why governments like focus groups? Because you can sample 7 people and extrapolate from that the the country, strategically loading the groups with sympathisers. Don't tell me it doesn't happen.
Semioticists declare that "the text is the thing", and those studying 'discourse' will equally say that what someone says is the basic information, hence the need for a very high level of transcription (including pauses, malaprops, etc.).
But as we all know, what someone SAYS is not what they DO.
Focus group researchers are starting to get the idea.
People say that self-report questionnaire research is subject to bias, deceit, and social desirability.
So are interviews and focus groups: .
Hello friends,
ReplyDeleteFocus groups are a widely used research method that involves bringing people together for in-depth discussions of issues of interest. The information produced by a group discussion is usually richer, more complete, and more revealing than that which can be obtained through questionnaires. Thank you...
Focus Group